Here you’ll find everything you need to learn more about Sales Process Engineering and our radical approach to the design and management of the sales process.

Prescription for Growth Workshop

Justin regularly presents his Prescription for Growth workshop throughout United States, Canada, Australia, and the UK. This workshop is a detailed exploration of the critical ideas presented in The Machine (Justin's award-winning book on sales). At this workshop Justin takes delegates through a step-by-step plan to fashion a plan for organizational growth.
Learn more about Prescription for Growth

The Machine

The Machine is a comprehensive, step-by-step guide the practical application of Sales Process Engineering (SPE) to an organization. It identifies the major issues with the traditional approach to sales and proposes a new direction. You can read the first four chapters online Free or you can buy this book online at Amazon.

Inbound 2016: Justin RoffMarsh
Inbound 2016 Breakout Session: Death of Field Sales

Inbound is HubSpot's annual tech conference that brings together the leaders in sales and marketing and thousands of delegates. Justin presents an alternative to traditional sales in this 45-minute key-note talk.
Watch keynote

Everything wrong with the B2B sales model, and how to fix it
Everything Wrong With the B2B Sales Model, And How To Fix It

In this webinar, Justin Roff-Marsh and Industrial Distribution's Managing Editor, Mike Hockett discuss the key issues plaguing the modern B2B sales model and why responsibilities must change significantly in order to achieve significant growth.
Watch now

Death of Field Sales

Justin argues that sales should essentially be an inside sales function and prescribes a 12-step action plan to rid yourself of the field sales addiction. Watch Webinar

SPE Blog

Justin’s Blog Process Engineering blog is read by more than 15,000 executives the world over. It contains some 200 articles on topics ranging from sales management to the practical application of Search Engine Marketing.
Visit Blog

Justin Roff-Marsh website
Justin Roff-Marsh in the Media

Justin regular contributes articles and interviews to publications around the globe. Read and watch his latest thinking on all topics related to the design and management of modern day sales processes.
Vist Justin's Website

Managed SPE

An introduction to Ballistix’s service offering. Explains how Ballistix can work with your organization to turbo-charge the effectiveness of your sales function. Watch Webinar

Your Salespeople: four appointments a day; five days a week

Justin presents the most typical application of Sales Process Engineering (SPE). SPE is a radical approach to the design and management of field-sales environments. This is particularly appropriate for complex sales or engineer-to-order environments.
Watch Webinar

Keynote Presentation: Introduction to SPE Lunch N Learn Presentation

This is a recording of a Ballistix Lunch N Learn recorded in 2011. It offers a comprehensive introduction to Sales Process Engineering.
Watch Keynote

Why CRM Sucks

Justin presents a comprehensive and practical approach to the automation of sales and marketing (with real-world examples and specific technology recommendations).
Watch Webinar

The Death of Field Sales

Most products (and services) can — and should — be sold by an inside sales team. This chapter extract from The Machine Book clearly explains why the days of large field-based sales teams are numbered — and shows you the financial damage that your (oversize) outside sales team is likely doing to your business.
Download PDF

Reengineering the Sales Process

This is Justin’s first book. It is a compilation of some plus 20 articles (101 pages) on all things related to Sales Process Engineering.
Download PDF

Sales Process Engineering: three typical scenarios

These three scenarios show how Sales Process Engineering (SPE) can be applied to organizations of different sizes to — in each case — increase business-development activity and decrease operating expenses. 
Download PDF

How to build a high-throughput Sales Process

This paper presents a method for engineering the sales function into a measurable, manageable and scalable process — the key characteristic of which is an extraordinarily high volume of business-development activity (salespeople consistently perform at least four appointments a day, five days a week). 
Read Now

Justin Roff-Marsh Mixergy interview with Andrew

Andrew Warner is a successful entrepreneur and and President of online interview show and training resource, Mixergy. Hear Justin spend an hour chatting with Andrew on how entrepreneurs can successfully implelment SPE into their businesses. 
Watch now

The Independent Entrepreneur: Interview with Justin

Justin discuss SPE, The Theory of Constraints, how he built his company and why entrepreneurs should start their business with no money and no plan. Listen now