MEET THE TEAM

The faces behind Ballistix

“Great things in business are never done by one person; they’re done by a team of great people.” – Steve Jobs

Justin Roff-Marsh

President

Justin Roff-Marsh is the founder and President of Ballistix. He is also considered by many as the thought leader in Sales Process Engineering, a radical new approach to the management of the sales function. Justin is also author of the award-winning book on Sales Process Engineering, The Machine and editor of the popular Sales Process Engineering blog read by thousands of people the world over.

Over the past decade, Justin has presented Sales Process Engineering at events to tens of thousands of executives the world over. He has been guest speaker at scores of industry events, conferences and association meetings. He has facilitated Solution Design Workshops to hundreds of companies in scores of Industries throughout North America and Australia.

Justin’s views are rarely comforting and often controversial. If you are looking for sales training or more of the warm and fuzzy relationship-building workshops that have been driving mediocrity since the 1990s, don’t speak to this guy. If you want to be affirmed that the approach you are taking now is eventually going to deliver the sales results you’ve been hoping for, you won’t get it from Justin either.

If you want a provocative thought-leader who is going to change the way you look at your business, while also giving you a proven strategy to scale your business and grow your revenue, then is definitely the guy for you.

Justin Roff-Marsh

President

Justin Roff-Marsh is the founder and President of Ballistix. He is also considered by many as the thought leader in Sales Process Engineering, a radical new approach to the management of the sales function. Justin is also author of the award-winning book on Sales Process Engineering, The Machine and editor of the popular Sales Process Engineering blog read by thousands of people the world over.

Over the past decade, Justin has presented Sales Process Engineering at events to tens of thousands of executives the world over. He has been guest speaker at scores of industry events, conferences and association meetings. He has facilitated Solution Design Workshops to hundreds of companies in scores of Industries throughout North America and Australia.

Justin’s views are rarely comforting and often controversial. If you are looking for sales training or more of the warm and fuzzy relationship-building workshops that have been driving mediocrity since the 1990s, don’t speak to this guy. If you want to be affirmed that the approach you are taking now is eventually going to deliver the sales results you’ve been hoping for, you won’t get it from Justin either.

If you want a provocative thought-leader who is going to change the way you look at your business, while also giving you a proven strategy to scale your business and grow your revenue, then is definitely the guy for you.

Jason Connors

CEO

Jason Connors is CEO and shareholder of Ballistix. Jason first joined Ballistix as a copywriter. Over the years he has worked on thousands of campaigns for hundreds of organizations – from finance, property and investment to software, consulting and training organisations to name a few.

Today, Jason spearheads the communications and consulting team ensuring client initiatives are delivered on-time, on message and as specified. He has considerable direct marketing experience and a comprehensive understanding of marketing strategy and sales process design.

He holds post graduate degrees in communications, marketing and business. In 2011 he was awarded a full scholarship for executive studies with the Australian Institute of Management, graduating with top marks. Jason is a former Young Direct Marketer of Australia finalist.

Jason Connors

CEO

Jason Connors is CEO and shareholder of Ballistix. Jason first joined Ballistix as a copywriter. Over the years he has worked on thousands of campaigns for hundreds of organizations – from finance, property and investment to software, consulting and training organisations to name a few.

Today, Jason spearheads the communications and consulting team ensuring client initiatives are delivered on-time, on message and as specified. He has considerable direct marketing experience and a comprehensive understanding of marketing strategy and sales process design.

He holds post graduate degrees in communications, marketing and business. In 2011 he was awarded a full scholarship for executive studies with the Australian Institute of Management, graduating with top marks. Jason is a former Young Direct Marketer of Australia finalist.

Alina Pitman

Director of Engagements

Alina Pitman is the Engagement Lead at Ballistix. Alina first joined Ballistix as a SPE Consultant. Over the years she has worked on a broad variety of engagements, including manufacturing, distribution, finance, consulting, and SaaS. Her role now focuses on working with all Ballistix SPE Consultants to maximize client sales performance, satisfaction, and results.

A Chicago transplant, Alina has enjoyed success as a Senior Executive, Salesperson, and Sales Manager (in both Inside and Field Sales environments), Trainer, Project Manager, and Consultant. Her primary focus has been in sales strategy and optimization, process improvement and performance, and leadership. She has worked with all levels of the organization from front line sales and customer service to the boardroom. She has earned a reputation for her commitment to helping people and organizations identify, implement, and accomplish goals.

Alina’s strength is driving sales. She prides herself on ensuring that solutions are relevant and linked to the strategic imperatives of the organization to optimize desired results. Her delivery style is focused yet flexible to meet the unique needs of each client.

Alina is a graduate of the University of Cincinnati College of Business with a concentration in Business Information Systems, Digital Business, and Entrepreneurship.

Alina Pitman

Director of Engagements

Alina Pitman is the Engagement Lead at Ballistix. Alina first joined Ballistix as a SPE Consultant. Over the years she has worked on a broad variety of engagements, including manufacturing, distribution, finance, consulting, and SaaS. Her role now focuses on working with all Ballistix SPE Consultants to maximize client sales performance, satisfaction, and results.

A Chicago transplant, Alina has enjoyed success as a Senior Executive, Salesperson, and Sales Manager (in both Inside and Field Sales environments), Trainer, Project Manager, and Consultant. Her primary focus has been in sales strategy and optimization, process improvement and performance, and leadership. She has worked with all levels of the organization from front line sales and customer service to the boardroom. She has earned a reputation for her commitment to helping people and organizations identify, implement, and accomplish goals.

Alina’s strength is driving sales. She prides herself on ensuring that solutions are relevant and linked to the strategic imperatives of the organization to optimize desired results. Her delivery style is focused yet flexible to meet the unique needs of each client.

Alina is a graduate of the University of Cincinnati College of Business with a concentration in Business Information Systems, Digital Business, and Entrepreneurship.

Nick Philips

SPE Consultant

Nick spent four years as a Business Analyst implementing enterprise software solutions across a range of businesses before joining Ballistix. Typical responsibilities included the delivery of business and functional requirements, new process design and implementation and change management.

Prior to this Nick worked as a data analyst where he developed a passion for data and the insights good interpretation of it can reveal (a passion he still has today). He also spent time as a training manager (specializing in CRM systems) for a large, well-known Australian company. Nick even spent three years in the UK teaching maths to 11 to 14 year olds.

Today, Nick uses his experience to understand his clients in order to drive change and implement processes as smoothly as possible.

Nick Philips

SPE Consultant

Nick spent four years as a Business Analyst implementing enterprise software solutions across a range of businesses before joining Ballistix. Typical responsibilities included the delivery of business and functional requirements, new process design and implementation and change management.

Prior to this Nick worked as a data analyst where he developed a passion for data and the insights good interpretation of it can reveal (a passion he still has today). He also spent time as a training manager (specializing in CRM systems) for a large, well-known Australian company. Nick even spent three years in the UK teaching maths to 11 to 14 year olds.

Today, Nick uses his experience to understand his clients in order to drive change and implement processes as smoothly as possible.

Daniel Pines

SPE Consultant

Daniel spent four years managing a busy call center prior to joining Ballistix. His responsibilities included building and optimizing the center’s tech as well as managing the sales and customer service staff with a strong focus on sales metrics and data analytics.


Before managing call centers, Daniel gained over 10 years of experience as a Sales Executive across multiple industries including Travel, Technology and Education. He was also involved in the successful launch of several start-up companies which taught him how to think on his feet and adapt to changing circumstances.


Daniel now uses his experience and unique skill set to help his clients drive change and build sales-focused cultures.

Daniel Pines

SPE Consultant

Daniel spent four years managing a busy call center prior to joining Ballistix. His responsibilities included building and optimizing the center’s tech as well as managing the sales and customer service staff with a strong focus on sales metrics and data analytics.


Before managing call centers, Daniel gained over 10 years of experience as a Sales Executive across multiple industries including Travel, Technology and Education. He was also involved in the successful launch of several start-up companies which taught him how to think on his feet and adapt to changing circumstances.


Daniel now uses his experience and unique skill set to help his clients drive change and build sales-focused cultures.

Katrina Rowe

SPE Consultant

Before commencing work with Ballistix, Katrina worked for a leading national communications and technology provider experiencing rapid growth. Working across a number of divisions and products, Katrina was exposed to – and developed – ‘change management’ solutions for people working within an organization experiencing rapid change.

She now shares this expertise with her clients.

Katrina has a passion for building and implementing processes and procedures. Over the years she has implemented SPE within multiple divisions including customer support, channel management, estimating, inside sales and field sales. She has extensive experience across a range of industries in the public and private sectors including professional services, manufacturing, technology, printing, distribution and financial services.

Katrina Rowe

SPE Consultant

Before commencing work with Ballistix, Katrina worked for a leading national communications and technology provider experiencing rapid growth. Working across a number of divisions and products, Katrina was exposed to – and developed – ‘change management’ solutions for people working within an organization experiencing rapid change.

She now shares this expertise with her clients.

Katrina has a passion for building and implementing processes and procedures. Over the years she has implemented SPE within multiple divisions including customer support, channel management, estimating, inside sales and field sales. She has extensive experience across a range of industries in the public and private sectors including professional services, manufacturing, technology, printing, distribution and financial services.

La Tannya Murphy

SPE Consultant

La Tannya comes to Ballistix with over 15 years of Business Development and Customer Relations experience. She has managed national projects and process improvements in various industries, including waste management, industrial manufacturing, and HR consulting.

La Tannya is also a certified facilitator of development curriculum for individual contributor through management level modules.

La Tannya Murphy

SPE Consultant

La Tannya comes to Ballistix with over 15 years of Business Development and Customer Relations experience. She has managed national projects and process improvements in various industries, including waste management, industrial manufacturing, and HR consulting.

La Tannya is also a certified facilitator of development curriculum for individual contributor through management level modules.

Jessica Tate

SPE Consultant

Jessica spent four years in the travel industry, at a global technology company, project managing and implementing technology with Fortune 500 companies around the world. She created the structure around the implementation process that is now in use throughout the company. She also helped to shape the customer service team and was able to introduce new standards that reduced the customer complaint ratio in the US.

Before that, she worked at a tutoring company for 10 years. It was here that she built the building blocks of her career. Over 10 years, some of her duties included hiring top-tier tutors, setting up new clients, dealing with issues as they came up, and introducing new technology in order to streamline many processes.

Jessica now uses her experience to help clients implement SPE processes and drive change.

Jessica Tate

SPE Consultant

Jessica spent four years in the travel industry, at a global technology company, project managing and implementing technology with Fortune 500 companies around the world. She created the structure around the implementation process that is now in use throughout the company. She also helped to shape the customer service team and was able to introduce new standards that reduced the customer complaint ratio in the US.

Before that, she worked at a tutoring company for 10 years. It was here that she built the building blocks of her career. Over 10 years, some of her duties included hiring top-tier tutors, setting up new clients, dealing with issues as they came up, and introducing new technology in order to streamline many processes.

Jessica now uses her experience to help clients implement SPE processes and drive change.

Amanda Phillips

Accounts

Amanda Phillips is our Accounts Administrator. She migrated to Australia from her native South Africa and now proudly calls Australia home. Amanda is a MYOB and QuickBooks expert and member of the Australian Bookkeepers Network, AAT and TPB. She is also a registered Australian BAS agent.

Over the years Amanda has worked for companies in online publishing and pension fund and banking environments.

Amanda Phillips

Accounts

Amanda Phillips is our Accounts Administrator. She migrated to Australia from her native South Africa and now proudly calls Australia home. Amanda is a MYOB and QuickBooks expert and member of the Australian Bookkeepers Network, AAT and TPB. She is also a registered Australian BAS agent.

Over the years Amanda has worked for companies in online publishing and pension fund and banking environments.

Michelle Robinson

Senior Graphic Designer

Michelle re-joined the Ballistix team in 2017 having previously spent 10 years (2000 – 2010) as one of our Senior Designers. She has extensive experience as a graphic designer in the creative industries having worked on hundreds of campaigns for nearly as many clients.

With a professional, corporate approach Michelle brings creative solutions to marketing collateral while always maintaining an organised, functional outcome. With a positive mindset and strong work ethic Michelle enjoys the variety of clients that working at Ballistix offers.

Michelle Robinson

Senior Graphic Designer

Michelle re-joined the Ballistix team in 2017 having previously spent 10 years (2000 – 2010) as one of our Senior Designers. She has extensive experience as a graphic designer in the creative industries having worked on hundreds of campaigns for nearly as many clients.

With a professional, corporate approach Michelle brings creative solutions to marketing collateral while always maintaining an organised, functional outcome. With a positive mindset and strong work ethic Michelle enjoys the variety of clients that working at Ballistix offers.

Alissa Belby

Senior Graphic Designer

Alissa is our Senior Graphic Designer and Adobe Product Suite guru. Over the years Alissa has designed thousands of campaigns for hundreds of companies across scores of industries.

With a meticulous eye to detail and a creative flair, Alissa works closely with Ballistix copywriters to provide professionally presented marketing collateral expertly executed to sell. This includes a vast array of printed and online collateral ranging from corporate design and stationery to newsletters, brochures, website, email campaigns and information memorandums.

Alissa attended Queensland University of Technology and is a graduate of the Commercial Arts Training College.

Alissa Belby

Senior Graphic Designer

Alissa is our Senior Graphic Designer and Adobe Product Suite guru. Over the years Alissa has designed thousands of campaigns for hundreds of companies across scores of industries.

With a meticulous eye to detail and a creative flair, Alissa works closely with Ballistix copywriters to provide professionally presented marketing collateral expertly executed to sell. This includes a vast array of printed and online collateral ranging from corporate design and stationery to newsletters, brochures, website, email campaigns and information memorandums.

Alissa attended Queensland University of Technology and is a graduate of the Commercial Arts Training College.

Joanna den Otter

Senior Graphic Designer

Joanna brings over 10 years of experience as a graphic designer to her role at Ballistix. Prior to joining she worked as as a freelance graphic designer creating a wide array of print collateral for both large and startup businesses.

She also worked at Territory Discoveries for over 6 years as the Creative Designer creating travel brochures, flyers, newspaper advertising, corporate branding, stationery, email campaigns, online interfaces for in-house systems as well as maintaining and revamping several of the companies’ websites.

With an expert knowledge in Adobe Creative Suite, Joanna is passionate, innovative and has a strong eye for detail. With a positive attitude, she combines her creative flair and hardworking ethos to deliver high quality outcomes.

Jo studied Visual Arts for one year before completing a Bachelor Degree in Creative Industries (Communication Design) at Queensland University of Technology.

Joanna den Otter

Senior Graphic Designer

Joanna brings over 10 years of experience as a graphic designer to her role at Ballistix. Prior to joining she worked as as a freelance graphic designer creating a wide array of print collateral for both large and startup businesses.

She also worked at Territory Discoveries for over 6 years as the Creative Designer creating travel brochures, flyers, newspaper advertising, corporate branding, stationery, email campaigns, online interfaces for in-house systems as well as maintaining and revamping several of the companies’ websites.

With an expert knowledge in Adobe Creative Suite, Joanna is passionate, innovative and has a strong eye for detail. With a positive attitude, she combines her creative flair and hardworking ethos to deliver high quality outcomes.

Jo studied Visual Arts for one year before completing a Bachelor Degree in Creative Industries (Communication Design) at Queensland University of Technology.

Jasmine Reyes

Senior Graphic Designer

Jasmine has been working in the creative industries for more than 3 years since graduating from the SAE Institute with a Bachelor of Design. She draws from her formal training and practical experience to strategically approach design challenges. Jasmine has a passion for all forms of design, as well as illustration, art and photography. Outside of work, she loves animals, movies and good food.

Jasmine Reyes

Senior Graphic Designer

Jasmine has been working in the creative industries for more than 3 years since graduating from the SAE Institute with a Bachelor of Design. She draws from her formal training and practical experience to strategically approach design challenges. Jasmine has a passion for all forms of design, as well as illustration, art and photography. Outside of work, she loves animals, movies and good food.

Stephen Goodwin

Copywriter

Stephen Goodwin is our Senior Copywriter with more than 15 years industry experience having also worked as a freelance writer in public relations and fundraising.

In spite of the fact he’s a walking thesaurus, he understands that good copy speaks to the reader at his or her own level—and not just to stroke the ego of the writer. Steve’s sharp pencil, and even sharper mind, has seen him pen numerous thought-leading whitepapers on a diverse range of topics as well as hundreds of brochures, articles, advertisements and pre-approach campaigns.

Stephen has a Bachelor of Economics as well as a Bachelor of Arts from the University of Queensland.

Stephen Goodwin

Copywriter

Stephen Goodwin is our Senior Copywriter with more than 15 years industry experience having also worked as a freelance writer in public relations and fundraising.

In spite of the fact he’s a walking thesaurus, he understands that good copy speaks to the reader at his or her own level—and not just to stroke the ego of the writer. Steve’s sharp pencil, and even sharper mind, has seen him pen numerous thought-leading whitepapers on a diverse range of topics as well as hundreds of brochures, articles, advertisements and pre-approach campaigns.

Stephen has a Bachelor of Economics as well as a Bachelor of Arts from the University of Queensland.

Marcel Badua

Web Programmer

Marcel Badua is a Web Developer specializing in UI/UX, Theme and Plugin Development. His forte on the field is founded on his string of hands-on experience and accumulated technical know-how’s. Systematic and organized, he stays perceptive on his works while being adaptive to his audience’s preferences. While sticking to standards and fundamentals, he constantly adapts to technology’s pace to bring more dynamics and ingenuity into his work.

Marcel Badua

Web Programmer

Marcel Badua is a Web Developer specializing in UI/UX, Theme and Plugin Development. His forte on the field is founded on his string of hands-on experience and accumulated technical know-how’s. Systematic and organized, he stays perceptive on his works while being adaptive to his audience’s preferences. While sticking to standards and fundamentals, he constantly adapts to technology’s pace to bring more dynamics and ingenuity into his work.

Cj Gomez

Web Programmer

Cj Gomez is a front-end fanatic always looking out for new trends in the web development world. Bridging design and development, he tries to adopt to new things while considering the old things and making sure that everything sits well in harmony.

Cj holds a degree in Information Technology and has spent some time doing freelancing work before joining Ballistix Creative Team.

Cj Gomez

Web Programmer

Cj Gomez is a front-end fanatic always looking out for new trends in the web development world. Bridging design and development, he tries to adopt to new things while considering the old things and making sure that everything sits well in harmony.

Cj holds a degree in Information Technology and has spent some time doing freelancing work before joining Ballistix Creative Team.

Mattie Haney

Event Coordinator and Assistant to Justin

Mattie is our Event Coordinator and Assistant to Justin Roff-Marsh. If you are interested in talking with Justin or attending an event, chances are you will liaise with Mattie!

A Colorado native, Mattie brings a background of diverse work experience including restaurant management and event planning. She earned a bachelor’s degree in business with a resort management emphasis before joining the team at Ballistix in early 2019.

Mattie has a friendly demeanor and a passion for finding ways to make all the puzzle pieces fit together. Outside of work she enjoys camping, fishing, hanging out with her three dogs and husband.

Mattie Haney

Event Coordinator and Assistant to Justin

Mattie is our Event Coordinator and Assistant to Justin Roff-Marsh. If you are interested in talking with Justin or attending an event, chances are you will liaise with Mattie!

A Colorado native, Mattie brings a background of diverse work experience including restaurant management and event planning. She earned a bachelor’s degree in business with a resort management emphasis before joining the team at Ballistix in early 2019.

Mattie has a friendly demeanor and a passion for finding ways to make all the puzzle pieces fit together. Outside of work she enjoys camping, fishing, hanging out with her three dogs and husband.

Bilal Akhtar

Quality Assurance

Bilal is Quality Assurance Engineer. He works closely with our I.T. Project Manager to make sure our MIS upgrades and CRM integrations are bug free.


Bilal has MS(CS) degree in computer science from IIU and more than seven years industry experience in software testing and quality assurance.

Bilal Akhtar

Quality Assurance

Bilal is Quality Assurance Engineer. He works closely with our I.T. Project Manager to make sure our MIS upgrades and CRM integrations are bug free.


Bilal has MS(CS) degree in computer science from IIU and more than seven years industry experience in software testing and quality assurance.

Nilay Khatri

CRM

He holds a BE degree in information Science from VTU India. During his study, Nijay participated in various competitions which saw him win IBM TGMC and IBM Superstar Developer 2011 awards. Nijay also holds OCA MySQL 5.0 Certification and completing his OCP certification.

Nijay has been integrating and developing extension solutions for Vtiger since the start of his career. He has been part of Vtiger core development team for about 2 years and has contributed to various Vtiger enhancements and bug fixes.

Prior to Ballistix he worked for Mindfire Solutions as a senior software developer and has worked on various open source applications such as Magento, WordPress and SugarCRM. Outside of work, Niljay holds a black belt in Shotokan Karate and a Bronze medal in World Shotokan Karate championship.

Nilay Khatri

CRM

He holds a BE degree in information Science from VTU India. During his study, Nijay participated in various competitions which saw him win IBM TGMC and IBM Superstar Developer 2011 awards. Nijay also holds OCA MySQL 5.0 Certification and completing his OCP certification.

Nijay has been integrating and developing extension solutions for Vtiger since the start of his career. He has been part of Vtiger core development team for about 2 years and has contributed to various Vtiger enhancements and bug fixes.

Prior to Ballistix he worked for Mindfire Solutions as a senior software developer and has worked on various open source applications such as Magento, WordPress and SugarCRM. Outside of work, Niljay holds a black belt in Shotokan Karate and a Bronze medal in World Shotokan Karate championship.

Request Solution Design Workshop Overview

Justin regularly runs Solution Design Workshops in North America, Australia and the United Kingdom. His calendar tends to be heavily booked so it’s wise to plan in advance.

If you complete the form below, we will send you a detailed overview of the Solution Design Workshop, including pricing options. Justin will almost certainly want to speak with you before committing to run a workshop (primarily to confirm there is potential for him to deliver significant value).

This offer for The Machine is only available to organizations with 20 or more employees in the USA, Canada, UK, Australia and New Zealand.