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Solution Design Workshop

How much does the Solution Design Workshop cost?

Your investment in the Solution Design Workshop depends on the size of your organization. The fee covers the two-day workshop, a comprehensive outcomes document and a formal presentation-of-findings meeting. It excludes travel and living expenses.

Click here to request a detailed Solution Design Workshop Overview document including pricing options.

Our terms require payment in full, at time of booking.

If  you are prepared to commit to our Managed SPE Fast Track option prior to the Solution Design Workshop we will roll your Solution Design Workshop into month one of the MSPE engagement fee (meaning the workshop is free).

Furthermore, we will give you the ability to opt-out (with no penalty) at the end of month one, if you decide, post-workshop, that you’d like to go-it-alone.

For many organizations, this is an appealing option because it benefits the company either way.

If you proceed with Managed SPE, you save the cost of a standalone workshop and a bunch of time; and, if you don’t, you get the Solution Design Workshop as part of the first month’s fee for Managed SPE.

What format does the Solution Design Workshop follow?

Although the format of the workshop is flexible (and it needs to be!), we work through the following basic process:

  1. Develop an understanding of your current reality. Including what’s working — and what’s not — with respect to your sales process and other associated processes
  2. Build a conceptual model of the desired future reality
  3. Define the practical attributes of this future reality (resourcing, process design, technology, measurements, promotional activities, etc)
  4. Design the process required to transition your organization from its current to its future reality (a high-level project outline)
  5. Produce an outcomes document (containing a summary of the conclusions we reached, along with all diagrams)
  6. Present findings to your management team in a formal workshop


In the deliberations above, we consider the following:

  1. Organizational strategy (competitive advantage and all that)
  2. Opportunity origination (how you generate sales opportunities)
  3. Opportunity-management (how you convert opportunities into sales)
  4. Customer service (processing transactions, generating quotes, handling customer issues and so on)
  5. The integration of the processes above with operations
  6. Human resource requirements (salespeople and support personnel)
  7. Process management and metrics (how do you synchronize activities within — and between — processes?)
  8. Technology (CRM, management information, digital marketing, etc)
  9. Communication requirements (information packages, websites, email, webinars, etc)
  10. Change-management issues
Who will facilitate the Solution Design Workshop?

The Solution Design Workshop will be facilitated by Justin Roff-Marsh. Justin is the founder and President of Ballistix.

He is responsible for the development of Sales Process Engineering (Ballistix’s approach to design and management of the sales process. He is also an expert in the Theory of Constraints (a qualified Jonah). He’s the author of Reengineering the Sales Process and The Machine.

Justin presents SPE to thousands of executives at conferences each year and spends most of his remaining time consulting on its implementation.

Justin has led consulting engagements in North America, Australasia, South America and Europe, with organizations ranging in size from GE Energy, Lamar, Arca and Midwesco, through countless small to medium enterprises.

Who should attend the Solution Design Workshop?

The Solution Design Workshop will be facilitated by Justin Roff-Marsh.  Often he will be accompanied by our Director of Engagements.

Where the team participating in the workshop is concerned, we recommend:

  1. The team be no larger than 10 people
  2. It contains all of your C-level executives
  3. It includes the directors of sales, marketing and customer service
  4. If the firm has advisors with an interest in sales and operations, they should be present
Does the Solution Design Workshop offer stand-alone value?

While we prepare the Solution Design Workshop in the expectation that you will engage with us, there is no commitment required on your behalf do so. Furthermore, we are careful to prepare this Solution Design Workshop so that it has true stand-alone value.

While we would not encourage you to implement the findings of this Solution Design Workshop without the benefit of our experience, this is nonetheless technically possible.

Managed SPE

How do you drive organizational growth?

We drive growth by ensuring that our clients’ salespeople have significantly more selling conversations than their competitors’ salespeople do. In practice, this means restructuring organizations so that any activity that isn’t a selling conversation is removed from salespeople and allocated elsewhere.

We also tend to move most selling conversations inside—where salespeople are significantly more productive. Turns out that customers want to communicate online and by phone to the maximum possible extent. Even where major deals are concerned, video conferences are almost always a better alternative than face-to-face visits. (Of course, a critical few activities do still need to occur in the field: and that’s fine.)

Our approach works.

We have example after example of (mostly industrial) organizations that have transitioned from no growth to >20% year-on-year growth rates. And we have several well-documented examples of organizations that have doubled revenues within a two-to-three-year period.

What proof do you have that SPE works?

We’ve been applying SPE to scores of companies in as many industries for more than 20 years. The principles that underpin SPE are proven and shown to work time and time again.

Please check out our results section or vist our blog to learn more.

What results can I expect?

Typically, the implementation of Sales Process Engineering (SPE) results in the following benefits:

A significant reduction in the size of the sales team (with a shift in focus towards inside sales)

The conversion of most existing (technical) salespeople into project leaders (responsible for managing the interface between sales and fulfillment)

A ten-times increase in the number of business-development appointments performed by the remaining salespeople

A dramatic improvement in customer service (>90% Ontime Case Completion)

A reduction in sales cycle-time

A reduction (or elimination) in the need for regional offices

A leaner management structure

Minimal capital expenditure

Minimal increase in operating expenses

What sales tech comes with Managed SPE?

Our Managed SPE service gives you immediate and ongoing access to our Sales Technology Stack. This stack is a suite of three intelligently designed applications designed to maximize the effectiveness of Sales Process Engineering within your organization. You will get access to marketing automation to better manage your online promotional activities. Our V-Tiger CRM manages sales and customer service and our Nsyteful Dashboard provides team members with real-time, visual feedback on the value they are generating. We are happy to work with your own applications if you already have them.

What is Managed SPE Fast Track?

Managed SPE Fast Track is designed to fast-track your transition to a new, more productive sales function.

The demand for Justin’s time to run a Solution Design Workshop is high and his capacity is limited. This means it can be months between booking the workshop and the outcomes document. Managed SPE Fast Track enables you to start implementing SPE immediately and accelerate the growth of your business with minimal delay. Learn more about Managed SPE Fast Track.

Can I still use my own marketing team / agency for creative?

Yes you can use as much or as little of our total service as you wish.  We have found most organizations with existing marketing departments or agency relationships still use our creative team for pre-approach and lead-generation activities as this is an area of particular expertise. You can a sample of campaigns generated by the Ballistix creative team on our creative work portfolio page.

What countries do you operate in?

We operate all across the USA, Canada, UK, Australia and New Zealand. We do work in other countries from time-to-time. Contact us to see if we will work in yours.

What’s not covered in the fee?

The only thing not covered in our flat monthly fee are those typical out-of-pocket expenses incurred in everyday sales and marketing activities. These include things like out-of-pocket creative costs (photography, printing and similar), recruiting expenses (listings on job boards), list compilation and purchasing costs, expenses relating to outsourced labor, and consultants’ onsite travel and accommodation.

Is there a limit on your services?

Managed SPE gives you access to an experienced Program Manager supported by the entire Ballistix team.

The fee is inclusive of ancillary services such as technology, creative, strategy, etc and includes things like CRM hosting (V-tiger), website hosting, webinar management, visualization dashboards (Nsyteful) and other ancillary sales-related reporting and technology.

A Ballistix client can (and should) ensure that it makes full use of these ancillary services. This will maximize the value delivered by Managed SPE and help to justify an enduring engagement.

Is there a minimum engagement length?

No!  Our agreement is written in plain English with no nasty surprises. You can cancel anytime.

How can your service possibly save us money?

If yours is a mid-sized (or larger) business, it’s likely that the net cost of Managed SPE (from month one onwards) will be minimal!

There are two basic reasons why:

  1. Even though we’ll be building you a (much) more productive sales function, it’s possible that your sales-related expenses will go down as we often find the newly re-engineered sales environment requires fewer field salespeople, fewer regional offices and a leaner management structure.
  2. Because of the comprehensive range of services we provide, it’s very likely that our Managed SPE service will displace a number of existing providers such as CRM vendors, design agencies, recruiters and marketing consultants.
Who else have you worked with?

We have worked with organizations of all sizes (from the very small to top 100 companies) across all type of industries.  Some of the characteristics of typical organizations we work with include:

  1. A complex, consultative or high-ticket sales environment (made-to-order manufacturing, project sales, B2B sales etc).
  2. A sales team (or the need to sell)
  3. A customer service team (or need for one)
  4. A delivery team

Visit our results page for a representative sample of clients we have worked with.

Still have questions?

Can’t find the answer you’re looking for? Book a best practice briefing with Justin.

Request Solution Design Workshop Overview

Justin regularly runs Solution Design Workshops in North America, Australia and the United Kingdom. His calendar tends to be heavily booked so it’s wise to plan in advance.

If you complete the form below, we will send you a detailed overview of the Solution Design Workshop, including pricing options. Justin will almost certainly want to speak with you before committing to run a workshop (primarily to confirm there is potential for him to deliver significant value).

This offer for The Machine is only available to organizations with 20 or more employees in the USA, Canada, UK, Australia and New Zealand.