There was no control of autonomous salespeople creating a situation where they relied on sales “superstars”. Ballistix helped Shippers to promote “Easy Supply Program” (a new product offering to differentiate the Shippers product in market) and a sales support team to allow salespeople to concentrate solely on BDM appointments. Shippers increased to 15-20 business development… “Shippers was operating in a commoditised market where price competition prevails.”
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The company sells specialized work gloves across North America and Europe to companies such as Toyota Manufacturing, US Steel and Alcelormittal. Joe Geng, Superior Glove’s President was attracted to Ballistix as he believed the consultancy’s Sales Process Engineering (SPE) methodology offered a solution to his firm’s lack of clarity around the sales process. Joe explains:… “Superior Glove is Canada’s largest work glove manufacturer.”
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We deliver government-funded training to clients’ employees in a large variety of blue chip companies. We approached Ballistix for assistance with our sales process. With operations over three mainland states and a highly competitive industry, we wanted a more measured way to manage our sales process. Ballistix soon helped us to recognise that the solution… “ATS Arrow is a Registered Training Organisation.”
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