In a previous e-mail, Karl mentioned both the TOCThinking Processes and the Unrefusable Offer. I posted on the former the other night, now for the latter. An Unrefusable Offer (URO) is an offer that your customers can’t refuse and yourcompetitors can’t emulate. For obvious reasons, the URO is often referred to as a Mafia Deal!… “The unrefusable offer”
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Why mysticism and marketing are incompatible bedfellows Imagine the reaction of your local doctor if you presented yourself with a cough and a slight fever and proceeded to inform her that you were suffering from tuberculosis! Can you imagine her obediently writing a prescription for Isoniazid and reporting your bad news to the relevant health… “Doctor, I think I have tuberculosis!”
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