Case Studies Archives | Page 3 of 4

Radical restructure for plastics manufacturer drives costs down and sales activity up

When Megara – a Melbourne (Australia) based manufacturer of polypropylene products – was contemplating radical changes to the design of their sales function, a list of concerns was identified: Today, only a few months on, the results are in. And, without exception, the answer to each of the questions above is YES. Something had to… “Radical restructure for plastics manufacturer drives costs down and sales activity up”

Our experiences with Lead-Gen in the USA (a self-liquidating promotional machine)

A little over a year ago, I posted on our initial experiments with “social media” (or, more specifically, with pay-per-click advertising). That post was well received so this one is an update. Actually, it’s more than an update: it’s a review of our entire US lead-generation machine. I hope it provides you an idea or… “Our experiences with Lead-Gen in the USA (a self-liquidating promotional machine)”

Sales up 25% for Canadian glove manufacturer and distributor

“We’ve seen a really dramatic increase in sales …”, Joe explains. “A good sales growth for us … in the industrial glove market … would be 5%. But, even through the recession, we’ve seen a pretty dramatic increase in sales. This year we’re about 25% up in our sales over the previous year. “I think… “Sales up 25% for Canadian glove manufacturer and distributor”

Tech company eliminates salespeople: boosts sales

Case study: TEBA, Melbourne (Australia) A common criticism of SPE is that it can’t be applied to small businesses. Well, I’m happy to present (another) video case study that invalidates that position. TEBA is a very small technology company. They supply and integrate network infrastructure, targeting mid-sized enterprises with multiple points of presence. Before the… “Tech company eliminates salespeople: boosts sales”

Ballistix backs away from projects: embraces services

I’ve been dying to tell you what’s probably our biggest news after the launch of our US operations a few years ago. But I wanted to wait until we had a few miles under our belt with this new model. I also wanted to make sure that this story is more than show-and-tell! (Although, the… “Ballistix backs away from projects: embraces services”

Social Media: update

My last post discussing the results of our initial experiments with Social Media elicited a great response, including an invitation to present a webinar for TOCICO. I’ve just created my slide-deck for that webinar and I’m happy to share it below. If you’re interested in attending the Webinar (there is a charge for non-TOCICO members),… “Social Media: update”

Short video on forecasting and other experiments in social media

Yesterday I shot and produced a short video on forecasting – pitching a booklet we’re in the process of assembling. Aside from the pure entertainment value, this video is notable (I think) for two reasons: What hasn’t worked In Australia, we have a large database of executives and business owners – the result of 15… “Short video on forecasting and other experiments in social media”

Accounting firm abandons time-and-material billing and converts practice to factory: team morale and customer satisfaction up!

Case study: Bas Sol, Perth (Australia) If you are a professional-services firm – or if you track and bill time – I think you’ll find this video very interesting. It’s an interview I conducted just before Christmas with Rosie Davidson, the CEO of Bas Sol, a Perth (Australia) based accounting and bookkeeping firm. I must… “Accounting firm abandons time-and-material billing and converts practice to factory: team morale and customer satisfaction up!”

Two new client interviews online now

I just posted two more client interviews to our YouTube channel: https://www.youtube.com/user/BallistixAU You’ll find an interview with Patricia Smith (Albert Smith Signs), who have recently seen a dramatic uplift in sales, and one with Charley Courey (9Wood), who relates how Ballistix have helped them to stabilize a previously chaotic project environment.

You guys took a good business and you transformed it into an absolutely outstanding one

Gavin Ross is one of those special people who seems never to be short of energy. Today, however, he is particularly animated. He’s relating the story of how, with the assistance of Justin Roff-Marsh Advertising (now Ballistix), he has shifted his business’s growth into overdrive. “Consider this,” he says – in an effort to justify… “You guys took a good business and you transformed it into an absolutely outstanding one”

Category Archives: Case Studies