EPR is a well-established (1992) company specialising in enabling executives and professionals to achieve exceptional results in their career development. We pioneered this field in Australian and are the leaders in it, with offices in Melbourne and Sydney and Associates in all major cities in Australia and New Zealand.
When we engaged Ballistix at assist us in 2005, we had been experiencing a decline in enquiries over time, due in part to increased competition and more particularly to the buoyant job market for executives and professionals in recent years. Ballistix helped us to redevelop our sales process from one commencing with the offer of a free consultation to one commencing with the offer of a free booklet. Some of the major aspects of the project were:
- Redesign of our advertisements
- Development of the booklet to be offered
- Development of a sales coordination process and training on the initial sales coordinators
- Assistance with implementing a seminar-based approach for those prospective clients who would not accept an invitation to a free consultation.
Ballistix also assisted us in developing a new channel to market by making us aware of an opportunity to sponsor a booklet for professionals, with leads passed on as a results.
Once the initial work had been completed and the booklet could be offered, responses increased dramatically. Initially, we experienced an increase in enquiries of around 150%. While expenses increased and the conversion rate from enquiry to initial consultation was lower than formerly, the exercise produced a significant improvement in overall results.
Results have tapered over time, due in part to a continued tightening of the overall employment market, and, we believe, to a need at this point to refresh the appeal of our offer. We are currently making adjustments and are confident that results can again be improved.
In our journey over the past several years, Ballistix has been an important partner. We have found them professional, supportive, genuinely interested in their clients and willing to ‘go the extra mile’. A consulting firm always has the opportunity to learn with its clients, and we see Ballistix as a firm that is continually learning and committed to passing the results of that learning. We have since used their services to redevelop our website and expect to continue to work with them well into the future.
I have no hesitation in recommending Ballistix’ services and would be happy to discuss our experience with interested parties.