An Introduction to the Ballistix Sales Technology Stack

We give you all the technology you need to power your marketing, sales and customer service teams—all optimized for SPE.

Marketing Automation

CRM

Dashboard

Document Automation

Our Managed SPE service gives you immediate and ongoing access to our Sales Technology Stack. Our stack is a suite of three intelligently-integrated applications:

1

Marketing Automation to manage your online promotional activities

2

CRM to manage promotions, sales and customer service

3

A Dashboard to provide team members with real-time, visual feedback on the value they are generating

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Additionally, our stack contains access to third party services like document automation (including e-signatures), email broadcast and web hosting.

An Introduction to the
Ballistix Sales Technology Stack

All three applications in our stack are hosted in the cloud. Our Marketing Automation and CRM applications are our own builds of the leading open-source projects in their categories. In both cases, our build is a soft-fork of the community edition, augmented with our own enhancements (thousands of them, in the case of CRM).

Marketing Automation and CRM

As is typically the case with open-source projects (think WordPress or Linux) our Marketing Automation and CRM applications compare favorably on a feature-for-feature basis with the leading commercial alternatives (Marketo and Salesforce) but they are significantly more extensible because of their open architecture.

Nsyteful Dashboard

Our Dashboard is the only application we have developed in house. It might resemble a general reporting application (think DOMO) but it’s not a business-intelligence platform. It’s specifically designed to be a dashboard (or status board), and that’s where it excels.

How we price

Our Sales Technology Stack is provided to all organizations that embark on a Managed SPE engagement. Organizations can use any, or all, applications within the stack and pay no additional fee, irrespective of user counts.

Post-engagement, organizations can keep the technology stack, in perpetuity, for a flat fee (determined at the commencement of the engagement)—with a guarantee of:


No per-user
pricing, ever!

No price
increase, ever!*

In other words, if you double (or triple) the size of your business—as some of our clients have done—your fee remains fixed for as long as you maintain your subscription to our technology stack.

Equivalent features.
Less than 50% of the price.

If you wonder how we price our post-engagement subscriptions, there’s good news here too.

Post-engagement Subscriptions

Post-engagement, our fees are pegged at just under 50% of what organizations would otherwise spend on comparable applications. (You can see an example of this calculation at the bottom of this page).
And, because our subscription price is locked in perpetuity, the savings get better over time, as your business grows.

Intelligent integration, internally and externally

If you’ve read The Machine you’ll know that we’re not fans of deep integration of enterprise applications. In most cases, the requirement for extensive integration of applications is caused by poor organization design (generally, an absence of division of labor).

That said, applications within our technology stack are integrated with one another intelligently. Furthermore, there is the facility to set up important integrations with external applications.

Internal Integrations

  • Marketing Automation pushes contacts to the Lead module of CRM
  • Contacts within CRM are replicated back to Marketing Automation
  • CRM Campaigns can be synchronized with Marketing Automation Segments
  • The Dashboard can visualize any report in either Marketing Automation or CRM

External Integrations

  • Organizations and Contacts from ERP (or any other application that contains an address book) can be replicated back to CRM
  • Forms, dynamic content, assets (and other objects) from within Marketing Automation can be published on your company websites
  • Marketing Automation and CRM both have extensive APIs, meaning additional integration is easy (no additional charge for API access)

Meet the Applications

The Ballistix tech stack is augmented with additional applications and services, including:

Other inclusions: PandaDoc, SendGrid and AWS Hosting

PandaDoc

PandaDoc enables you to create beautiful documents (proposals, contracts, quotes, etc) with e-signatures and automated routing of documents between signatories. PandaDoc is integrated with Vtiger, meaning that documents can be auto-generated from Vtiger at the press of a button—with variable data automatically populated with values from Vtiger fields. Ballistix provides a number of PandaDoc licenses at no charge and a discount on additional licenses.

SendGrid

SendGrid is the world’s leading SMTP provider. Ballistix integrates all instances of Mautic and Vtiger with our SendGrid account, meaning that our clients can send (virtually) unlimited emails with no email charges whatsoever.

AWS Hosting

If the Ballistix team has built you a website or two, an ecommerce site or any kind of online property, then we will continue to provide hosting, at no additional charge for as long as you maintain a subscription to our tech stack.

The Maths:

How we calculate the pricing of our Sales Technology Stack (post engagement)

As mentioned earlier, we peg the pricing of our subscription at roughly 50% of what a similar-sized organization would pay for comparable technology.

The table below illustrates the comparison for organizations of various sizes.

This table does not incorporate the fees organizations will typically pay for the initial implementation of these new technologies. For example, an organization on our Medium plan would expect to spend $50,000 to $200,000 in implementation costs with traditional vendors.

All of this integration work would be performed as part of a Ballistix engagement. Consequently, you could argue either that you get the tech implementation free when you pay for your new sales process—or that you get a new sales process for free when you pay for the tech implementation!

Comparable Service Provider Ballistix Tech Stack
Application Subscription Pricing Total Monthly Spend Total Monthly Spend
CRM: Zoho $45 per user
(Enterprise)
$225
(5 users)
Marketing Automation: Constant Contact $195
(<15k contacts)
$195
Document Automation: Nil N/A N/A N/A
Hosted Dashboard N/A N/A N/A
Website / Application Hosting $40 $40
Broadcast Email $40 $40
Monthly Total $500 per month $350 per month

The Ballistix Tech Stack is included in the Managed SPE fee.
Pay a flat monthly fee post engagement for the Tech Stack according to the selected plan.
Prices in USD, ex taxes and correct at time of publishing.
*Price guarantee applies to organic growth only.

Comparable Service Provider Ballistix Tech Stack
Application Subscription Pricing Total Monthly Spend Total Monthly Spend
CRM: Zoho $45 per user
(Enterprise)
$450
(10 users)
Marketing Automation: Hubspot $1,500
(Professional: <15k contacts)
$1,500
Document Automation: DocuSign $25 per user
(Standard)
$75
(3 users)
Hosted Dashboard: Geckoboard $50
(Starter)
$50
(2 dashboards: 2 users)
Website / Application Hosting $40 $40
Broadcast Email $40 $40
Monthly Total $2,155 per month $1,000 per month

The Ballistix Tech Stack is included in the Managed SPE fee.
Pay a flat monthly fee post engagement for the Tech Stack according to the selected plan.
Prices in USD, ex taxes and correct at time of publishing.
*Price guarantee applies to organic growth only.

Comparable Service Provider Ballistix Tech Stack
Application Subscription Pricing Total Monthly Spend Total Monthly Spend
CRM: Salesforce $75 per user
(Lightning Professional)
$1,500
(20 users)
Marketing Automation: Hubspot $2,400
(Enterprise: <20k contacts)
$2,400
Document Automation: DocuSign $40 per user
(Business Pro)
$200
(5 users)
Hosted Dashboard: Geckoboard $149
(Growth)
$149
(5 dashboards; unlimited users)
Website / Application Hosting $40 $40
Broadcast Email $40 $40
Monthly Total $4,329 per month $2,000 per month

The Ballistix Tech Stack is included in the Managed SPE fee.
Pay a flat monthly fee post engagement for the Tech Stack according to the selected plan.
*Price guarantee applies to organic growth only.

Comparable Service Provider Ballistix Tech Stack
Application Subscription Pricing Total Monthly Spend Total Monthly Spend
CRM: Salesforce $150 per user
(Lightning Enterprise)
$6,000
(40 users)
Marketing Automation: Pardot $2,500
(Plus: <10,000 contacts)
$2,500
Document Automation: DocuSign $40 per user
(Business Pro)
$320
(8 users)
Hosted Dashboard: Geckoboard $599
(Company)
$599
(Unlimited dashboards: unlimited users)
Website / Application Hosting $80 $80
Broadcast Email $40 $40
Monthly Total $9,539 per month $4,000 per month

The Ballistix Tech Stack is included in the Managed SPE fee.
Pay a flat monthly fee post engagement for the Tech Stack according to the selected plan.
Prices in USD, ex taxes and correct at time of publishing.
*Price guarantee applies to organic growth only.

Comparable Service Provider Ballistix Tech Stack
Application Subscription Pricing Total Monthly Spend Total Monthly Spend
CRM: Salesforce $150 per user
(Lightning Enterprise)
$15,000
(100 users)
Marketing Automation: Pardot $4,000
(Advanced)
$4,000
Document Automation: DocuSign $40 per user
(Business Pro)
$600
(15 users)
Hosted Dashboard: Geckoboard $599 per user
(Company)
$599
(unlimited dashboards: unlimited users)
Website / Application Hosting $120 $120
Broadcast Email $40 $40
Monthly Total $20,359 per month $9,000
(>$300M by request)

The Ballistix Tech Stack is included in the Managed SPE fee.
Pay a flat monthly fee post engagement for the Tech Stack according to the selected plan.
Prices in USD, ex taxes and correct at time of publishing.
*Price guarantee applies to organic growth only.