Meet the Ballistix team behind OSO


Meet the team
Justin<BR> Roff-Marsh

Justin Roff-Marsh

Justin Roff-Marsh is the founder and President of Ballistix. He is also considered by many as the thought leader in Sales Process Engineering, a radical new approach to the management of the sales function. Justin is also author of the about-to-be-released book on Sales Process Engineering, The Machine and editor of the popular Sales Process Engineering blog read by thousands of people the world over.

Over the past decade, Justin has presented Sales Process Engineering at events to tens of thousands of executives the world over. He has been guest speaker at scores of industry events, conferences and association meetings. He has facilitated Solution Design Workshops to hundreds of companies in scores of Industries throughout North America and Australia.

Justin’s views are rarely comforting and often controversial. If you are looking for sales training or more of the warm and fuzzy relationship-building workshops that have been driving mediocrity since the 1990s, don’t speak to this guy. If you want to be affirmed that the approach you are taking now is eventually going to deliver the sales results you’ve been hoping for, you won’t get it from Justin either.

If you want a provocative thought-leader who is going to change the way you look at your business, while also giving you a proven strategy to scale your business and grow your revenue, then is definitely the guy for you.
Jason<BR> Connors

Jason Connors

Jason Connors is CEO and shareholder of Ballistix. Jason first joined Ballistix as a copywriter. Over the years he has worked on thousands of campaigns for hundreds of organizations – from finance, property and investment to software, consulting and training organisations to name a few.

Today, Jason spearheads the communications and consulting team ensuring client initiatives are delivered on-time, on message and as specified. He has considerable direct marketing experience and a comprehensive understanding of marketing strategy and sales process design.

He holds post graduate degrees in communications, marketing and business. In 2011 he was awarded a full scholarship for executive
studies with the Australian Institute of Management, graduating with top marks. Jason is a former Young Direct Marketer of Australia finalist.
Rebecca<BR> Stokes
SPE Consultant

Rebecca Stokes

Rebecca Stokes is our most senior consultant and is responsible for creating many of the procedures, processes and sales process initiatives we use today. Accordingly she is a font of valuable insights into the practical application of Sales Process Engineering. Moreover, she is passionate about process design and the successful delivery of company initiatives.

Rebecca’s ability as an adept collaborator and highly innovative problem solver gives her a balanced style, one that she readily shares with her colleagues and clients. She has extensive experience across a range of industries in the public and private sectors including professional services, technology, printing, advertising, RTOs and financial services.

Rebecca has qualifications in Business Management and Advertising and maintains an active interesting in learning and development.
Katrina<BR> Rowe
SPE Consultant

Katrina Rowe

Before commencing work with Ballistix, Katrina worked for a leading national communications and technology provider experiencing rapid growth. Working across a number of divisions and products, Katrina was exposed to – and developed – ‘change management’ solutions for people working within an organization experiencing rapid change.

She now shares this expertise with her clients.

Katrina has a passion for building and implementing processes and procedures. Over the years she has implemented SPE within multiple divisions including customer support, channel management, estimating, inside sales and field sales. She has extensive experience across a range of industries in the public and private sectors including professional services, manufacturing, technology, printing, distribution and financial services.
SPE Consultant

Mark Adamski

Mark is the consummate well-rounded business professional having worked in agency, corporate and consulting roles with organizations around the world. Having co-founded and managed his own organization in the past, Mark is well versed in the challenges of operating a business. This experience coupled with his strong understanding of SPE gives him the perfect ability to deliver challenging change management initiatives with insight and understanding. His extensive experience spans multiple industries including manufacturing, aviation, finance, consulting and technology. In recent years, Mark has pursued his interest in the ways business can best apply social media and networking channels for sales and marketing initiatives, knowledge he readily shares with his clients.

Away from the office, you can find Mark traveling to faraway places where he’ll eat foods of all kinds. He can also be found on the water or in the sky, since boating and aviation are two of his biggest passions.

Mark is summa cum laude graduae of DePaul Univerisity in Chicago and the University of Madrid, Spain. He is fluent in Spanish.
Alina <BR>Pitman
SPE Consultant

Alina Pitman

A Chicago local, Alina has a proven background in sales management. In her previous role before commencing work with Ballistix, Alina was Assistant Vice President for HSBC, Greater Chicago Area. She consistently broke company sales records earning her recognition as a top producer and manager.

Over the years Alina has recruited, trained and managed numerous inside sales teams. She developed a reputation for turning around struggling branches and making them profitable. As Training Manager for an auto finance product, Alina increased sales by 243%.

Alina is a graduate of the University of Cincinnati College of Business with a concentration in Business Information Systems, Digital Business, and Entrepreneurship.
SPE Consultant

Trudie Brennan

Trudie is an accomplished Process Improvement & Project Manager. Before joining the Ballistix team, Trudie worked for a number of years in the National Team for an international market leader. As the National Business Improvement Manager; Trudie was responsible for all system software enhancements, change management, SOPs and training for sales and office staff. Trudie was seen as the subject matter expert for the business processes and systems across the Pacific, and was involved in and/or managed numerous successful local and global initiatives.

Trudie has a can-do attitude and is passionate about not only identifying root causes to inefficiencies but also providing doable solutions that are best for the business and customer, her adoration for continuous improvement is evident in the success of standardising SOPs, and training material across Australia and abroad.
Alissa <BR>Belby
Graphic Designer

Alissa Belby

Alissa is our Senior Graphic Designer and Adobe Product Suite guru. Over the years Alissa has designed thousands of campaigns for hundreds of companies across scores of industries.

With a meticulous eye to detail and a creative flair, Alissa works closely with Ballistix copywriters to provide professionally presented marketing collateral expertly executed to sell. This includes a vast array of printed and online collateral ranging from corporate design and stationery to newsletters, brochures, website, email campaigns and information memorandums.

Alissa attended Queensland University of Technology and a graduate of the Commercial Arts Training College.
Stephen<BR> Goodwin

Stephen Goodwin

Stephen Goodwin is our Senior Copywriter with more than 15 years industry experience having also worked as a freelance writer in public relations and fundraising.

In spite of the fact he’s a walking thesaurus, he understands that good copy speaks to the reader at his or her own level—and not just to stroke the ego of the writer. Steve’s sharp pencil, and even sharper mind, has seen him pen numerous thought-leading whitepapers on a diverse range of topics as well as hundreds of brochures, articles, advertisements and pre-approach campaigns.

Stephen has a Bachelor of Economics as well as a Bachelor of Arts from the University of Queensland.
Charlene<BR> Wein
Executive Assistant

Charlene Wein

Charlene is the Ballistix Sales Coordinator and very busy assistant to Justin Roff-Marsh. A majority of her time is spent liaising with people interested in Sales Process Engineering. In any typical day, you’ll find Charlene speaking with prospective clients across three continents and dozens of time zones!

Before taking time out to raise her beautiful family, Charlene had a long and successful career as an outside sales representative.
Amanda<BR> Phillips

Amanda Phillips

Amanda Phillips is our Accounts Administrator. She migrated to Australia from her native South Africa and now proudly calls Australia home. Amanda is a MYOB and QuickBooks expert and member of the Australian Bookkeepers Network, AAT and TPB. She is also a registered Australian BAS agent.

Over the years Amanda has worked for companies in online publishing and pension fund and banking environments.
Web Developer

Robert Lopez

With the ability to troubleshoot and perfect individual web and marketing segments, to complete engagement and overhauls, Robert has over 12 years of detailed experience and proven results.

Expertly trained in the latest and most advantageous programs including: wordpress, opencart, magento, os-commerce, drupal, joomla, lamp, html5, ajax, jQuery, php and the entire adobe suite, Robert has the precision and tools of a masterful surgeon to make all possibilities come to life.

Robert also specializes in Print and has all the know how to deliver Print Ready Materials to Press for top notch results on print collateral.
Lori <BR>Steinkamp

Lori Steinkamp

Lori is a Chicago native now living in the Northwest suburbs of Illinois. Before commencing work with Ballistix as a Recruiter, Lori fulfilled roles as receptionist, HR Generalist, Executive Secretary and is currently an Office Manager. She has more than 25 years’ experience working in administrative roles. As a recruiter, she strengthens companies by implementing new members and creating a stronger team.

In her leisure she enjoys time with her two children, photography, sitting lakeside in Chicago and listening to live music.
Hema<BR> Gopisetty
IT Project Manager

Hema Gopisetty

Hema is our Systems Analyst / IT Project Manager. She works closely with our consultants to help configure the CRM and integrate the Ballistix MIS. Hema also manages our team of programmers and QA Systems Engineers in the ongoing development of the Ballistix Management Information System (MIS) and our custom-configured version of the V-tiger CRM. By default, she’s a whiz in JIRA.

In addition to her programming and project management skills, Hema has a good understanding of the more commonly used CRM applications such as Salesforce and Microsoft CRM.

Hema has a post graduate degree in computer science from the University of Madras and years of experience delivering CRM solutions, SQL programming and programming advanced excel applications.
Quality Assurance

Bilal Akhtar

Bilal is Quality Assurance Engineer. He works closely with our I.T. Project Manager to make sure our MIS upgrades and CRM integrations are bug free.

Bilal has MS(CS) degree in computer science from IIU and more than seven years industry experience in software testing and quality assurance.
Web Designer

Brenton Nielsen

Brenton Nielsen is our Web Designer and Drupal guru!

He spends his time working out ways to make our clients’ websites more engaging and interactive while still providing the flexibility for them to maintain their own websites.

Brenton has considerable experience working with content management systems and is able to tailor a custom solution to any of our clients’ strategic and visual requirements - whilst never losing site of our strong direct marketing principles.

Brenton holds a Bachelor Degree in Multi-media studies.
Nilay <BR>Khatri

Nilay Khatri

He holds a BE degree in information Science from VTU India. During his study, Nijay participated in various competitions which saw him win IBM TGMC and IBM Superstar Developer 2011 awards. Nijay also holds OCA MySQL 5.0 Certification and completing his OCP certification.

Nijay has been integrating and developing extension solutions for Vtiger since the start of his career. He has been part of Vtiger core development team for about 2 years and has contributed to various Vtiger enhancements and bug fixes.

Prior to Ballistix he worked for Mindfire Solutions as a senior software developer and has worked on various open source applications such as Magento, Wordpress and SugarCRM. Outside of work, Niljay holds a black belt in Shotokan Karate and a Bronze medal in World Shotokan Karate championship.