Outsourced Sales Operations (OSO)
Imagine an environment where salespeople just sell (four sales meetings a day, five days a week). And an environment where all other activities are performed by a tightly synchronized, inside sales-support team.
Well stop imagining! We do this for our clients each and every day. We call this new way of thinking Sales Process Engineering (SPE). It’s what underpins everything we do here and it is at the core of our Outsourced Sales Operations service.
We developed it. We championed it. And now you can benefit from it!
Here’s how we do it
Here are our tools of the trade
We take care of all the mechanics and build you a fully-resourced and scalable sales model based on Sales Process Engineering so your organisation can get on with what it does best — sales delivery and the pursuit of high value deals!
Promotions and campaigns
We’ll help come up with the strategy and offer, then create all the campaign collateral. This includes brochures, newsletters, information memorandums, presentations, tradeshow and event collateral, direct-marketing campaigns, advertisements, websites, landing pages, email campaigns, pay-per-click, SEO, social media and video scripting and post-production (web video only).
CRM and Technology
If you don’t have one, we’ll install and configure our own enterprise-class CRM. If you do, we’ll configure it so you get the most from it. We’ll then integrate your CRM with our purpose-built Management Information System to give you full visibility over your sales pipeline. Plus we’ll plug in our suite of tools and services for things like lead management, broadcast email, automated messages, document automation and management information.
Recruitment, training and support
We take responsibility for the recruitment, training and ongoing support of the people involved in your sales-support function. This includes the selection and up-skilling of new sales-support team members in sales coordination, customer service, promotional coordination and even sales people (inside and out).
Less than the cost of one mid-level manager
The great news is that the monthly fee for this service is less than the salary cost of one mid-level manager and in return you get an entire team of sales and marketing experts at your disposal. Plus, we have no jumbo-sized contract (just a plain-English memorandum of understanding) and no minimum term (either party can terminate the service with two months’ notice – the notice period ensures an orderly transition).
Best of all, in many cases, our clients reduce their payroll costs (by downsizing their field teams and moving many sales-related activities inside) – and they eliminate recruitment, promotional and technology expenses too.
Do the Math
The following table details the general areas in which costs are likely to be impacted (added or eliminated) by our Outsourced Sales Operations service.
Do the sums to see how the Ballistix Outsourced Operations Service stacks up for your organisation!
|Typical Change||Cost implication||Notes|
|Much smaller team of field representatives||Typically, SPE means you can reduce the size of your field sales team by at least 1 or 2 people|
|Each field salesperson has a dedicated exec assistant||A good executive assistant can easily handle 100 plus concurrent opportunities and help sales people achieve a ten-fold increase in new business development activity.|
|More inside salespeople||A dedicated inside sales team costs much less to run and is better equipped to handle those in and outbound transactions that can–and should– be handled over the phone, web and email|
|Eliminate advertising / design / PR firm||We will provide all the necessary creative services to generate sales opportunities from print and traditional DM to web and multimedia.|
|Eliminate sales-related technology costs||CRM, management information system and lead and event management|
|Eliminate social media and inbound marketing services||Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) initiatives of all types.|
|Eliminate business coaching||Our senior strategist will partner with you to drive the initial design and ongoing evolution of your entire sales function.|
|Add Ballistix OSO service||Our fee is typically less than the cost of one mid-level manager’s salary-and you get an entire team of experts at your
|Cost savings to your business = 8 Additional expenses to your business = 4|
Net result = you’re better off!
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